Kyntra.GROWTH ENGINE · PRODUCT OVERVIEW

From a pasted URL to a running growth machine.

This is what the customer experiences, stage by stage: the scraper that learns their business, the report that wows them, and the engine that builds their brand, website, funnel, email, and CRM — all from one conversation.

THE CUSTOMER JOURNEY · 9 STAGES
1 Onboarding2 The Scraper3 Brand Report4 Execution Plan5 Branding6 Website7 Funnel8 Email & List9 CRM
Stages 1–4 · The Engine — understand & planStages 5–6 · The Build — brand & websiteStages 7–9 · The Machine — funnel, email, CRM
STAGE 1 · ONBOARDING

One question. Two paths.

The customer registers and answers a single question: new business or existing one. Existing businesses paste their URL — that one field powers everything that follows. No forms, no 20-step wizard.

“I have no website” routes to the new-business flow: a short guided conversation replaces the scrape.
Let's grow your business.
First — where are you starting from?
🏪
I have a business
We'll study everything about it — automatically.
🌱
I'm starting fresh
We'll build the brand with you from zero.
https://hiltl.ch/en/Analyze my business →
No website? Start the guided setup instead
DISCOVERY ENGINE · analyzing hiltl.ch47 pages · 2:14
✓ IDENTITY
Haus Hiltl · Zürich, CH — Owner: Rolf Hiltl · AG — Logo, fonts & palette captured
✓ STORY
Founded 1898 — world's oldest vegetarian restaurant · 126 yrs on market
✓ OFFER
Buffet, à la carte, academy, catering · pricing public · 4.6★ from 8,200 reviews
▸ DIGGING DEEPER
Found: Instagram · Facebook · 3 YouTube videos · press mentions
⚖ AI FACT-CHECK
Google News: 6 results for “Hiltl” — 4 verified as this business, 2 discarded (unrelated namesake). Verified articles scraped into the report.
STAGE 2 · THE SCRAPER

Deep discovery, watched live.

The engine goes into the structure of the site, not just the surface: legal basics, contacts, team, history, offer, pricing, photos, ratings, social channels, embedded videos. Then three targeted Google searches — URL, business + location, founder — with an AI fact-check that separates real news from namesakes.

Thin website? The engine detects it and switches to a smart questionnaire so the customer fills the gaps — nobody hits a dead end.
STAGE 3 · THE BRAND REPORT

“Here's what we found about you.”

The wow moment. Kyntra walks the customer through their own brand as a step-by-step reveal — story, strengths, reviews, press, and an honest verdict on their current branding and website. Entertaining, personal, and impossible to get anywhere else in two minutes.

Every finding is editable — the customer corrects or confirms as they go, which makes the data better and the customer invested.
H
Haus Hiltl — Brand Report
Step 3 of 7 · Your story
You're not “a vegetarian restaurant.” You're the world's oldest one.
Founded in 1898 and run by the same family for four generations — that's a story most brands would kill for, and it's barely visible on your current homepage. We're going to fix that.
126
years on the market
4.6★
8,200 reviews found
C+
current website grade
Something wrong? Edit thisNext: your reviews →
Execution Plan
Built from your Brand Report · restaurant playbook
Approve & start building
01
Brand system — heritage-first identity
Refine palette & type from your existing assets · "since 1898" as the visual anchor
~2 MIN
02
Main website — hiltl.ch rebuilt
Menu as HTML, booking one tap away, your 8,200 reviews as proof, story told properly
~10 MIN
03
Restaurant funnel — the return loop
First-visit hook · WiFi/QR capture · birthday campaign · direct-order incentive vs. delivery apps
~5 MIN
04
Email & SMS — welcome sequence + weekly letter
5-email welcome flow · weekend specials cadence · win-back at 30 days
~4 MIN
05
CRM — every guest becomes a contact
Reservation & WiFi data in · lifecycle stages · review-ask automation
~3 MIN
STAGE 4 · THE EXECUTION REPORT

The plan, before the build.

Kyntra turns the Brand Report into a concrete execution document: what gets built, in what order, and why — picked from the industry playbook that fits (a restaurant gets the return-loop funnel; a dentist gets recall automation). The customer approves once; the engine runs.

Time estimates set expectations — the whole machine stands in under 30 minutes.
STAGE 5 · BRANDING GUIDELINES

A real brand system — custom, every time.

If the scrape found real branding, Kyntra refines it. If it found an amateur patchwork, Kyntra proposes a proper system: palette with codes, type pairing, buttons, icons, spacing. This system feeds directly into the website, funnel pages, and every email — one visual language everywhere.

The customer picks between 2–3 proposed directions — involvement without overwhelm.
Hiltl — Brand Guidelines
DIRECTION 1 OF 3 · “HERITAGE”
PALETTE
#1E3D2B
#C9A227
#F5F1E6
TYPE
Serif display — the 1898 voice
Clean sans for menus & UI
COMPONENTS
Reserve a tableView menu
★★★★★
“An institution.” — review card style
hiltl.ch — main domainQA GRADE A · SEO + AI-SEARCH READY
HAUS HILTL · ZÜRICH · SEIT 1898
The world's oldest vegetarian restaurant.
Four generations, one kitchen, and a buffet Zürich queues for. Tonight's table is two taps away.
Reserve a tableOrder direct −10%
★★★★★ 4.6 · 8,200 reviews
“Zürich's essential lunch.”
Menu · live & in HTML
Readable by Google & every AI assistant
STAGE 6 · THE MAIN WEBSITE

The main domain, done right.

Built by the app-builder engine on the new brand system, following the Website Bible: one job per page, hero → proof → mechanism → close, real testimonials from the scraped reviews, question-shaped FAQ sections, schema and llms.txt for AI search. This is the site the main domain points to — not the funnel.

Every build ships through the 17-check audit with a QA grade — same engine as every Kyntra app.
STAGE 7 · THE FUNNEL

The right machine for the industry.

Kyntra picks from seven proven funnel patterns based on industry and offer — a restaurant gets capture-and-return, a dentist gets new-patient + recall, an agency gets book-a-call. The customer sees the whole machine as a visual map: pages, sequences, and triggers connected.

Every node is clickable and editable in the builder — same chat-driven iteration as everything else.
Hiltl — Return-Loop Funnel
RESTAURANT PATTERN · LIVE
📱
Found
GBP + Instagram dish clips
🍽️
Visit
Book / order direct −10%
✉️
Captured
WiFi · QR · reservation data
🔁
Returns
Birthday · specials · win-back
Sequence: welcome email → first-visit hook → review ask at dessert (QR)
Trigger: 30 days absent → SMS win-back with weekend special
Email & SMS flows
SPF · DKIM · DMARC verified
👋
Welcome sequence · 5 emails
Magnet → story → best-of → proof → soft offer
ACTIVE · 62% open
🎂
Birthday campaign · SMS
The highest-converting restaurant message that exists
ACTIVE · 31% redeem
📰
"The Hiltl Letter" · weekly
Drafted in the brand voice every Tuesday — owner approves, Kyntra sends
DRAFT READY
💤
Win-back · 30 days absent
SMS + email, escalating, stops on visit
ACTIVE
STAGE 8 · EMAIL & THE OWNED LIST

The list that prints while they sleep.

Kyntra sets up the plumbing (authentication, subdomain, warm-up), writes the welcome sequence and flows in the brand voice, and drafts the weekly newsletter — the owner just approves. Every capture point from the funnel feeds the list; every flow is measured by clicks and revenue, not vanity opens.

80/20 value-to-pitch ratio enforced across the calendar — the asset stays healthy while it sells.
STAGE 9 · THE CRM

The revenue memory.

Every form, booking, and purchase lands in the built-in CRM automatically — with first-touch and last-touch source on every contact. Lifecycle stages trigger the flows; speed-to-lead alerts fire in under 5 minutes; the weekly dashboard shows the five numbers that matter.

The customer never “sets up a CRM” — it's simply there, already wired, from day one.
This week
HILTL · CRM DASHBOARD
418
new contacts +12%
3.2m
speed-to-lead ✓ under 5
CHF 9.4k
revenue from flows
CONTACTS BY LIFECYCLE
Subscribers
Leads
Customers
Regulars
Top first-touch source this month: Instagram dish clips — 61% of new customers

One URL in. A brand, a website, a funnel, a list, and a CRM out.

Powered by the ATL4S model plane · every build audited & graded · every machine operated, not just installed.

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